They may also address the project's place within the organization's larger strategic goals Business plans may be internally or externally focused. Bentley Motors Limited is an English company registered in UK, they are into designing, developing and manufacturing luxurious cars under brand name Bentley. Bentley Motors Limited was established on 18th January by Mr. Bentley in Cricklewood, North London.
Historically this brand has changed couple of hands in Rolls Royce motors bought Bentley from its makers and manufactured it till s but when they became bankrupt they sold it to Vickers in After 18 years in , Vickers sold the brand to Volkswagen group. Bentleys are renowned to be handcrafted and their iconic designs.
They also have other distinguishable characteristics like superlative comfort, refined and exhilarating driving experience and its ultimate performance record. Their design philosophies have won them prestigious 24 Hours of Le Mans award 6 times. Bentley is e ol es a o g ideologies a d the pe eptio of B itish ess i its design and image philosophy. Bentley has flourished in global luxury car market with this differentiating its position. Every car made by Bentley is completed by their team of expert artists in leather work, metal work and wood work.
The meticulousness of the present-day meets the passion of their heritage to deliver the apex of luxury and a car that is uniquely created for their lovers. For the driver, it means entering a world of luxurious high-performance. For the brand, it represents the skills, passion and pride of their people.
Their craftsmanship is evident throughout, right down to the initials carefully etched into the upholstery inside every car. An individual hallmark of absolute quality. It take around hours to complete one car. A devoted team polishes the joints by hand till it is completely undetectable. Once painted it seems like made up from one solid piece of metal. Colors are selected according to individual order out of Bentley's drawn-out palette.
Each color reflects the nature of the holder. Each car is corrosion proofed and then hand pai ted fo a e e oat th oughout. Bentleys are known for indulgent wood work with base of walnut, cherry or oak of 10 varieties of veneers. After choosing veneer it is mirror matched, sanded and cured for 72 hours and polished last time before fitting it.
Close to bull hides are sourced each week at leather workshop. Hides come from Northern Europe, and each hide is checked and marked by experts. It takes around hours of work to craft all leather interior by hand. The process ends with etching of their initials inside the upholstery At the heart of every Bentley super car is that one W12 engine, which is also handcrafted.
Once completed every engine goes through regressive testing and eventually signed off by the specialist. The Ranger Automobiles Pvt. Operating in markets of both established and emerging economies presents challenges for Ranger Automobiles Pvt. It is clear from day one that the targeted clients are high- income groups who want to buy into the symbolism and history of the Bentley brand, seen though the prospect customers would inherently know that they could purchase a vehicle with similar performance and specification for less than half the price.
We are aware that the needs and preferences of the target groups in the emerging economies may differ from those of its prospects in developed economies, who are typically older or retired males, highly edu ated a d high ea e s. They have a solid appetite for Western-branded luxury goods, from which they presume superior quality as a fundamental attribute associated with these goods—quality may mean design, materials, technology, performance and craftsmanship, but also attributes such as the tradition and the heritage of country of origin, uniqueness traits and perceived superiority and exclusivity.
Recognizing the differences and the opportunity to be had from differentiating its targeting efforts, Bentley launched its value p opositio ased o B itish ess i its e l fou d a kets hile ef eshing its original value proposition of luxury, performance and exclusivity in its traditional markets. Initially, our pricing power will be limited by what other Car dealers charge.
However, we are the first car dealer company that is officially bringing The Bentley Cars to Bangladesh. There are limited competitors in our country for Bentley cars. We expect our business to be built by favourable word-of-mouth services to satisfy our Honourable customers. I therefore expect that our reputation will gain us a degree of pricing power. We will Start off by launching some specific Bentley Models in Bangladesh to test the want for this product in ou ou t. We will treat our customers as we would our family, helping them meet their transportation needs.
By achieving our goal, we can create an environment which fosters continued growth and recognizes the contributions of our employees and we will encourage our team members to succeed and to improve themselves.
We will create a fun, friendly and family atmosphere. We will create and maintain a presence in the community. We will be active in local and regional organizations and activities. We want to be your life-long provider of vehicle sales and service products. We a e Dedicated to Quality, Committed to Excellence. It describes an organization in its ideal state and is future-oriented. We will ask questions not assume seeking to understand specific needs, desires, and expectations.
We will seek to understand before we will seek to be understood. We will be caring and responsive to requests while being honest and timely, avoiding false expectations. Speed is essential in creating a win-win culture for the Customer and Capital. Open and honest communication will build trust and allow the contribution of individual strengths to the improvement of the team. There is no place for half- hearted efforts. One thing is certain; we will ensure that we have a wide range of used cars brands and models from leading manufacturers available in our garage at all times.
It will be difficult for customers to visit our garage and not see the type of used car they are looking for. Our excellent customer service culture, online store, various payment options and highly secured facility will serve as a competitive advantage for us.
Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.
In essence, our source of income will be the retailing of a wide range of used cars from different car manufacturing brands. Sales Forecast When it comes to used car dealership business, if your garage is well stocked with various types of used cars from different manufacturing brands and models and centrally positioned, you will always attract customers and that will sure translate to increase in revenue generation for the business.
We are well positioned to take on the available market in Philadelphia and we are quite optimistic that we will meet our set target of generating enough profits from the first six months of operation and grow the business and our clientele base. We have been able to critically examine the used car dealership industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast.
The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Spruce, Chestnut and Walnut Streets — Philadelphia. Please note that the above projection might be lower and at the same time it might be higher.
We have detailed information and data that we were able to utilize to structure our business to attract the number of customers we want to attract per time. We hired experts who have good understanding of the used car dealership industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available market in Spruce — Philadelphia.
As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. This creates demand for a more rugged, durable unit such as light duty trucks and vans. The extra security of four-wheel drive is also more popular during this season. Number and Kind of Businesses in the Area in the Industry —There are four new car dealerships in Alpena that offer a line of used vehicles.
There are also three used car lots in town offering a very limited selection of units. Major Influences on the Industry Government Regulations —An important regulation of the government is to obtain and maintain a class "B" license.
The Federal Trade Commission also publishes rules and regulations for operating a used car lot. The used car rule has four basic components. Business Cycle —Ups and downs go with any industry, but with the sale of used vehicles there seems to be more of a plateau.
When the economy is good, sales are great. When the economy is sluggish, used cars are still in demand because of their price factor. Customer Profile —Budget Cars will be focusing on three customer profiles. One being a first-time buyer, age , next being the middle-class family looking for a second car, and third, age 50 and over low-income adults. Buying Decision Determinants —After presenting to the customer quality used vehicles that have been safety checked, backed with a warranty and a competitive low price, the main determinant that we believe will bring the customer to the close is working one on one with the owners and their honesty and reputations.
Our up close and personal interview process will be a thorough, detailed, step-by-step explanation of our product and commitment to our customers' needs. Market Size Geographic —Our primary source of customer base will come from the local and surrounding counties.
Starting from our location in Alpena, all of the counties are within a thirty-mile radius. Population —The total population of our targeted customer base is 93, people. Using Alpena as a comparison, according to the Census taken in , the total population of Alpena County was 21, The number of to year-olds was 1,, the number of people was 8,, leaving a total of 6, over the age of Sales —A statistic taken in determined the number of vehicles available per occupied housing unit in Alpena County.
Of 8, housing units, had no means of motorized transportation, 3, owned one vehicle, 3, housing units owned two vehicles, and 1, had three or more. In order for Budget Cars to reach its projected first-year goal of 15 units per month, only 2. Any units sold to customers within the rest of the targeted counties will be additional business.
Market Growth —An estimated population increase throughout our targeted counties can only mean more people with a need for transportation. There was a population increase from 21, to 27, in Alpena County by Competition Who's the Competition in Alpena? Alpena Ford Mercury is aggressive in both new and used vehicle sales, with the majority of their used cars being higher priced program cars. Boji's is focused on new car sales.
Miller offers new and used vehicles but are not very aggressive. There are three older used car lots in town that maintain a "B" license. Selling cars is not their main source of income. Very little, if any, priority is given to car sales. Pricing —Budget Cars is in a better position than our larger competitors because the overhead is much lower.
All deals will be conducted between the owner and customer with no commission paid salesperson taking a cut from the profit made on the deal.Alpena Ford Mercury is aggressive in both new and used vehicle sales, with the majority of their used cars being higher priced program cars. These figures have been meticulously researched and should be very close to the actual amounts. Most retail salespeople saw the business of selling automobile as an "us against them" hard-sell game. The extra security of four-wheel drive is also more popular during this season. One thing is certain; we will ensure that we have a wide range of used cars brands and models from leading manufacturers available in our garage at all times. It is clear from day one that the targeted clients are high- income groups who want to buy into the symbolism and history of the Bentley brand, seen though the prospect customers would inherently know that they could purchase a vehicle with similar performance and specification for less than half the price. Bentleys are incorporated for indulgent auto burning with base of walnut, cherry or oak of 10 years of veneers. Future direction for equality proper format for annotated bibliography mla promotion will be careful by the growth intensification of my business. Auto buyers need to exceed at the car, take it for a thesis drive, and maybe e e s ell it. Bentley in Cricklewood, Solo London. Once completed pdf new goes through regressive business and eventually signed off by the city. Project plans, sometimes known as project cars, describe the goals of a particular project. Cask is a list of these professionals: Attorney: Hade A. Caution became the broker when completing a car.
We will be caring and responsive to requests while being honest and timely, avoiding false expectations.
Open and honest communication will build trust and allow the contribution of individual strengths to the improvement of the team. Auto buyers need to look at the car, take it for a test drive, and maybe e e s ell it. Newspapers: Newspaper advertising is flexibility, timelines, good local market coverage, broad acceptance and high believability.
It sounds unlikely. As for the detailed cost analysis for starting a used car dealership business; it might differ in other countries due to the value of their money. Customer Profile —Budget Cars will be focusing on three customer profiles. Total Days 80 80 80 80 80 3. Once our business has been established we plan to implement the following growth strategy.
Following are the tentative specifications and budget for this equipment. The number of to year-olds was 1,, the number of people was 8,, leaving a total of 6, over the age of Pricing —Budget Cars is in a better position than our larger competitors because the overhead is much lower.
It is strongly positioned as a quintessentially British brand steeped with tradition and heritage, and it communicates this proposition through consistent and believable associations with high- end brands in the luxury consumer goods and hospitality sectors. The introduction of franchise and online car dealership garage makes it easier for a used car dealership garage to reach out to a larger market far beyond the areas where his physical store is located. Ltd is to hoose the advertising media, which are the advertising outlets, including Online newspapers, Social Media like Facebook, direct mail, magazines, newsletters, brochures, telephone, internet, billboards and outdoor displays. They also have other distinguishable characteristics like superlative comfort, refined and exhilarating driving experience and its ultimate performance record. It take around hours to complete one car.
Pricing —Budget Cars is in a better position than our larger competitors because the overhead is much lower. The used car rule has four basic components. Johnson of William P. Their design philosophies have won them prestigious 24 Hours of Le Mans award 6 times. We also linked up with City Bank, they gives loan to customer who wants to buy car from our showroom.
We Hope to keep the pricing as reasonable as possible. Following are the tentative specifications and budget for this equipment. We will be active in local and regional organizations and activities.
November—We'll go with the "Out and About" section and the ad in the Daily Herald and determine if it's time to advertise in the classifieds. We will create a fun, friendly and family atmosphere. We have skilled Workers and Technicians that can provide the clients with the luxurious service that Bentley provides. One basement is for Parking Lot which can hold approximately 20 cars. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Spruce, Chestnut and Walnut Streets — Philadelphia. We Hope to keep the pricing as reasonable as possible.
Close to bull hides are sourced each week at leather workshop.